The Basics of a Link Building Strategy
Link building is a crucial element when it comes to SEO (search engine optimization). A link building strategy gets you traffic to your site and greatly improves your search engine rankings. If you can obtain a link from another site to your site, this signals to the almighty search engines that you have something worth taking a look at. So, they move you up towards the front of the line, so to speak. The more links you get, the closer you get to the first page of search engine results when someone does a search for a relevant term. And once you are on that first page, you will start getting more traffic.
One of the best ways to get inbound links is to ensure that your site offers valuable information to your visitors or valuable reference pages that relate to your business. . .or both. Once you have proven that you have quality content, other website owners will link to your site without you having to go out and ask them to do so.
Keep in mind that the highest quality links are those that are connected by a keyword or keyword phrase, not links that go from another site straight to your simple domain name. So, for example, if someone links from his site http://www.ABC.com to your site http://www.DEF.com, this counts for something. But not as much if the same person links the text “red apples” from an article in his site to your article on red apples within your site.
You can choose to do some outbound linking (you linking to another site) yourself in order to provide additional value to your readers and to inspire others to link back to you. This part also contributes to your link building strategy and is viewed upon well by the search engines. Don’t overdo it though. Just one or a couple of links per page will be fine.
You can also try link building services although it’s important to do your research first with these. If you choose the wrong service, it can get you penalized by the search engines. It’s easy to see why people do opt for these types of services–link building is a long, tedious process and hiring someone else to do the grunt work may be well worth the required fee. But it isn’t worth it if your site ends up going backwards instead of forwards in search engine ranking.
Although going out and seeking links is somewhat frowned upon, it works. And it’s a win-win situation if you come across a website that offers something of value to your target audience. It’s important to keep in mind that it’s not only the quantity but the quality of your links that will get you where you want to be. Also, the very best way to ensure that you will get links to your website is to create top quality content.
These are the basics when it comes to implementing your link building strategy.