Category Archives: Paid Advertising

Secrets of google adwords

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In the world of web advertising. None has generated more consumer response than by pay-per-click (PPC) advertising.

The advantage of PPC advertising is its inherent flexibility. Traffic arrives instantly from actual users and performance is measured in real time.

Currently, Google and Yahoo! are two giants that dominate the field. Google Adwords is a pay-per-click advertising engine that makes use of its largely popular search engine to encourage browsers to access client websites for a minimal fee. It currently has the largest distribution network compared to Yahoo! and the prices are relatively competitive with results.

For the advertiser considering this form of marketing, using pay-per-click strategies can be a daunting task. But the advertiser just needs to keep in mind a few pointers before plunging headlong into the fray.

1. Create ads with a high click-through rate. Click-through rate is the measure of relevancy in Google Adwords. The more people who enter your site means in theory that more people find your site’s content relevant to their search.

2. Choose your keywords carefully. Keywords are the links to which browsers will be able to find your site. Bids are often placed for the most-used keywords and oftentimes the prices for these words escalate to unbelievable proportions.

It would actually be better to take some time to step into the head of your target market and get a feel of what words they would put in the search engine to solve their problems. For example, for people trying to buy motor oil online they would usually enter “motor oil” into the search.

A more creative bidder can use other keywords that are also relevant to the subject, which the browser is most likely to enter as well like, “lube change”, “overhaul”, or “tune up”. The possibilities can be endless with a little imagination and role playing.

If you fine-tune the key phrases, your click-through rate will increase along with the relevancy of your site to the consumer. Being first in using a new keyword will also give the browser an impression that the bidder is the only solution to this problem.

3. List your site wisely. Google Adwords bidders have three ways of listing on its search engine.

Broad match – eat cheese – will run a search string with all words that have Google 1 Google 2 in it in any order. This will also display the results that have relative connection to the search like ate cheddar, eating cheese, cheese eating, etc.

Phrase Match – “eat cheese” – will run a search string that will display the results that match the exact phrase “eat cheese” in that one order only. It will return links that contain such phrases in sentences, lyrics, songs, etc.

Exact Match – [eat cheese] – is a more precise search will return a search string with only eat cheese in it and nothing else.

Furthermore, you can opt to exclude your site from searches made for keyword listing with a negative perception such as free, porn, cracks, hacks, etc. just add a “-” at the start of the word (-free).

4. Syndicate. Google Adwords is a syndication so advertisers can choose to appear only in Google, its affiliates, or even other contextual engines. Depending on the company’s marketing strategy, you can also decide on which countries and languages to appear in.

5. Bid well. It is well advised that from the start it is wise to overbid slightly to get a more realistic exposure from the start. Because of good exposure, you can get a better feel on whether your click-through rate and keywords matches your market.

6. Geotargeting. Geotargeting is a Google service that lets you appear on search results for browsers of a desired geographical location. Places as big as regions to as small as cities can be targeted. Options are also available as to a specific radius of an area chosen.

7. Affiliates. In Google Adwords only one affiliate or seller ad can actually appear on a single landing page for every keyword. However, if affiliates can create a review for their site with significantly unique and relevant information, then the site can appear in the same page along with the seller ad.

8. Old fashioned hard work. Of course, nothing will ever get off the ground without creativity, hard work, luck, and spending a few more dollars on professional help.

Google Adwords must be taken as a tool in a box of tools for a company. This way, the company can manage to maximize all the markets it can reach on and off the web.

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Pros and cons of google adwords

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Search engines have always been a part of the Web landscape as increasing complexities of retrieving information from the Web make it more difficult for regular users. In the past, the toss up for search supremacy has been pretty neck-and-neck. Now Google is the acknowledged king of the hill.

Google has so far been a rising meteor as dot-com companies go. When the bubble burst on tech stocks, Google has navigated to safer waters with its savvy marketing, shrewd technological advances, and a gamut of user-friendly features that cater to the whim of its consumers.

Most of the revenue of Google comes from solicitations from its clients through the use of Google Adwords. Tied with its Search Engine function, Google Adwords piggybacks on the search results to give the user an opportunity to go to a relevant company website.

Google Adwords can be described as a pay-per-click service that can draw traffic to client websites. Depending on the client’s budget, Google can scale the exposure of the ad, leveraging its frequently used search engine to draw interest from consumers.

Advantages of Google Adwords include:

1. Reach. Adwords claims that about 80% of internet users alone and uncountable browsers abroad can be reached through its advertising on the Google Search Engine. This is a powerful advantage when on a budget but need to reach as many people as possible to get the fastest returns.

Google is a well-known household word. Brand retention is high and is one of the first engines to be used online for searches. Furthermore, its affiliation with other major and strategic search engines means that Adwords can also appear on those sites, exponentially increasing exposure.

2. Cost. The cost of using Adwords is, in a word, manageable. Cost is a primary concern for companies, and here Google’s strategy makes it easy for the user to control their costs.

Google only charges clients of Adwords for every click on the client website. There is no minimum cost for usage and the client can specify how much their budget is per day between 1 US cent to $100 dollars per click.

3. Timing. Google Adwords places the advertiser in the right place at the right time. The customer is on Google looking for something to answer a question or to find out something about an item. This places the browser in a mood that is open to selling offers. Adverts are where selling decisions are constantly being made.

4. Flexibility. Adwords can get up on the web in as little as 15 minutes. When trends in consumer behavior change, advertisers on Adwords are agile enough to change with them at the turn of a dime. Changing Adwords is free.

Furthermore, Google is present in other geographical locations and languages. Adwords can also specifically target these users depending on the campaign.

5. Tutorials. Adwords has a large array of helps and tutorials available to the starting advertiser. The user can even control the cost of advertising for initial experimentation and eventually kick up the cost once confidence in the engine increases due to actual results.
Disadvantages of using Adwords may include:

1. Every click to the company website is a charge on the company’s part. Even if the browser makes a purchase or not from the site. Depending on the product, sometimes your visitors can be varied ranging from your competition to researchers, to kids having a ball.

2. Delinquency in payments for Adwords can immediately remove your presence from the Google web engine.

3. No competitor data comparison is shared by Google Adwords. As a company policy, Google does not disclose the performance of other companies that may have the same service or product as yours.

4. Advertising strategies on Google Adwords still have to be well planned to garner and effective response from the consumer.

5. Adwords must be considered on of a number of tools to be used in promoting the company or getting people to go to their site. Alternative methods can include email, instant messenger, the best being by word of mouth, passed on from one user to another.

6. At the minimum, the copy space for Adwords is 70 characters only so choose your words carefully to maximum effect.

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Page Ranking with Google Adwords

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When surfing through the Internet, one occasionally comes across little text advertisements to the right of the usual advertisements that come in websites. These are ads through the program Google Adwords.

Google Adwords is a variation of the pay-pero-click advertising system; advertisers end up paying Google for each click by a searcher or web-surfer, not for any other extraneous costs. A regular Google Adwords ad is composed of a headline with 25 characters and basic product information with at most 70 characters.

However, unlike the regular pay-per-click systems which base their search engine hits and ranking based completely on a site’s ability to bid highest for particular keywords, Google Adwords gives a ranking on the basis of the cost per click and the click-through rate. This means that while advertisers also aim to bid for keywords, Google also factors in the relevance and the traffic coming in to the website when ranking a page.

Why are people using this system?

The Internet, as everyone may well know, is an effective means to reach people across borders and geographic constraints. According to recent polls, Google and its various applications (its search engines, its email services, among others) reach over 80 percent of the Internet’s average users. This simply translates to greater than 80 percent of Google’s average 81.9 million users in a month being exposed to advertisements via the Google network.

More than that, Google Adwords appear even in its email service portal, called Google Mail (or Gmail). The little advertising snippets appear atop the Inbox and even within the body of the emails sent to and fro Google users. With statistics showing that majority of the time spent on the Internet actually going into checking, writing, and managing emails, this even increases the demographic exposed to advertisements run on Google Adwords.

Other Google affiliates, like AOL, AskJeeves, AT&T, and even the New York Times, who employ Google’s search capacities, include Adwords ads in their search pages.

Given this huge exposure without the fixed cost of prepaid advertising services, it is obvious why many advertisers flock to Google Adwords.

How does one get ahead with Google Adwords?

The answer is simple—get the Adwords ad ranked higher than the rest! With a higher ranking comes greater exposure in more web pages, search engines, and affiliate pages, as well as more traffic coming through to click the advertisement and gain access to the product or service being offered by the company.

The first thing that must be assured is that the keywords are in fact, relevant and related to the content of the website. The closeness of the keywords to the very content found in the website, the greater propensity for Google to rank the page higher.

If the company is intent in using a particular domain for over a year, it should sign up for the domain services for more than a year. This is the best way for Google not to evaluate the site as a spam site, as spam websites usually sign up for domains only for a duration of the year.

Testing is also a necessary factor in trying to make the most out of Google Adwords. Find ways in order to test the traffic generated by various keywords in relation to the content of the product or service being offered. Use keywords in the ads partly into the headline or title of the page with the product or service.

Moreover, do not spread the coverage of the advertisements too thinly. Google allows for its clients to specify countries, regions, and languages. Take advantage of this option in order to advertise to the niche and target market—the market that will likely be interested in the product or service offered, and, eventually, make a purchase.

Most importantly, make sure that clicking on the Adwords advertisement will lead to a page detailing the exact product being advertised, not a motley of other products. This allows for the page to be more relevant to the keywords found within the Adwords ad.

Taking advantage of this ingenious system created by Google is not too difficult given some time and energy focused into creating the best and most efficient advertisements. By targeting the market and making content relevant and up-to-date, any company’s Adwords ads will surely come in stellar ranking compared to those who don’t follow the same tips.

Making Money with Google Adwords

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When talking about the Internet as a legitimate place for trade and commerce, one can’t help but speculate the costs a company runs in advertising campaigns in hopes of building a viable online market.

However, Google, Inc., the company behind the runaway success search engines, outdid itself when it launched its two-fold advertising programs—Google Adwords and Google Adsense. In essence, these two advertising programs allows for both advertisers and websites that host advertisements to make money with usage.

What is Google Adwords?

Google Adwords is the advertising program devised by Google on the basis of a Pay-Per-Click system. Under the Pay-Per-Click (PPC) system, an advertiser only pays for his or her ad placement when a searcher comes upon his or her ad and actually clicks on the link, regardless of sale or purchase. This means that the advertisement virtually runs continuously on various websites at the cost only of the number of people who visit their site! This removes the exorbitant fees other commercial websites would put upon an advertiser when he or she wishes to put up an ad there, even if he or she generates no traffic at all from that ad placement.

How does Google Adwords work?

What advertisers do when signing up for Google Adwords is also designing a textual advertisement of the product or service they are offering. They also submit a list of relevant keywords to the service or product they offer. These advertisements will appear on the right-hand side of a Google page.

However, one may have guessed that the huge volume of businesses under various categories may indeed end up with similar keywords in mind for submission in Google Adwords. In determining which company gets which keywords, Google Adwords devised a bidding system for keywords alongside a content relevancy system.

In the bidding system, advertisers bid and compete for advertisers. Auctioning off keywords usually start at around 5 cents, and it is through this system that various advertisers try to outbid their competition. However, owing to the fact that this may seem as though relevance and advertising placements are completely based on an advertiser buying his or her place, Google Adwords also takes into consideration through an automated computer system the relevance of the content of the website to the keywords submitted to the system.

How does Google Adwords look like after all this work?

The Google ad appears usually on the right-hand side of the page that’s signed up to host various Google Adwords advertisements. The company’s advertisement will appear only when the keywords under which it ad was listed was directly searched for by the web searcher. Again, payment for the advertisement placement only happens once the searcher clicks on the ad.

How can one minimize the costs of the Pay-Per-Click (PPC) system while maximizing profits from sales and purchases?

Google Adwords, unfortunately, is not a no-brainer earning system for a company advertising products or services. It requires a little bit more common sense; after all, it is of interest to minimize still the costs of the Pay-Per-Click system. If searchers keep clicking on ads without these clicks turning into tangible purchases, a company would end up paying more to Google than receiving profits from the traffic brought in to the website.

Simply put, minimizing PPC system costs will only happen if the more serious buyers are the ones clicking the advertisements put up on Google Adwords.

The first step into making this scenario happen is by not being in the top portion of the preferred keywords. While indeed, being on the top three of the most preferred links would generate more clicks than placing lower in the ranks, it would also mean inviting the clicks of a variety of searchers—the interested buyers, the curious searchers, the leisurely searchers not really looking for anything in particular, and the searchers completely clueless about what they are looking for and would keep on just clicking on to find out more.

Obviously, without targeting the people clicking on the advertisements, the PPC system costs will add up, without necessarily meaning purchases.

However, by being in the latter portion of the list, there is a greater propensity that the traffic being generated comprises those searchers who are seriously seeking to purchase a product or service. Even being on the second page of the search page may not be a bad thing; after all, these are the search pages found only by those who are seriously out to buy a product, and are those accessed by usually the more informed and intelligent buyers.

Moreover, sales will be greatly maximized by increasing relevance of content in the website and keeping all the links alive. By having more relevant and targeted content, a company avoids having its advertisements being clicked by people who get confused as to what the advertisement really is for. Live links keep assuring relevant traffic flows into the site, and even the continued featuring of the advertisement on other pages.

At the end of the day, Google Adwords is a viable tool in order to increase traffic to one’s e-business if used in the most efficient way possible. By minimizing irrelevant clicks and instead targeting those who are truly looking to purchase a product or service, a company can best assure the profits they collect would be much greater than the costs they have to pay for each click on their Google Ad.

How To Become A Google Adwords Advertiser

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For online businesses wanting to create and direct traffic to their website, advertising with Google Adwords can be an economical way of leading in more visitors.

The challenge here is to locate prospect clients who are contemplating on purchasing a product like yours at the precise instance that you are able to reach them.

The very principle of “Google Adwords” advertising is a method of “pay per click” broadcasting. It is “keyword targeted”, meaning when a shopper or a client is looking for something and searches for it; Adwords automatically exposes or displays your site if your site contains the related keywords that the user is searching for.

The website advertiser or promoter has their advertisement revealed only to certain markets or customers that are looking for or interested in the products or services that they offer; the publisher who provided the space will then get paid and the users find or locate the information that they were looking for, promptly available.

Where do Google Adwords appear?

When you put up a “Google Adwords account”, you will be given instant access to an area wherein you may bid on certain keywords and then determine your “Google Adwords” spending plan. This establishes and verifies how often as well as how high your ads position will obtain on numerous web pages. Note that the more that you “bid” on a certain keywords, your position will be higher and your ad will appear more frequently.

Finding your niche or position

At certain times with very popular keywords, for example “shoes” there are several companies competing. Alternatively, popular keywords do obtain millions of “searches” so there are sufficient clicks that can go around.

In order to discover if a certain keyword will be effective for you, you just have to try it. However, many advertisers are constantly bidding for those popular “keywords” so then your cost per click is most probably to be “high”. You can obtain a lower cost per click with complicated, “highly targeted” keywords.

Think deeper, in order you can come up with good keywords then write down the keywords that closely matches your advertising niche.

Getting started

You need to establish a goal to start with Google AdWords. Either direct sales, create leads or both. As soon as you have clarified your goal, you then need to set up a website which will help you reach that goal.

Your website must be well organized and attractive, and contain “landing pages” for services or products that you offer. Likewise, whether you are capturing leads or sell directly, your website must include ways on how your customers can contact you (email, contact form or phone number).

Signing up for Google AdWords

As soon as you go to Google Adwords website, they provide all the tools that make the process of signing up easy.

Campaigns

The “campaign level” is the part where you are able to establish your budget on a daily basis, location targeting, language targeting, advertisement distribution choices or preferences as well as the beginning and ending dates for the campaigns. It is also where you enter your chosen keywords and the ads.

Writing in your advertisements

You have only a 25 character limit for title and get your audience attention as well as a 70 character limit advertisement to attract interested users to click onto your ad.

Write a clear headline, text of your ad, then enter in the “Display Link” (remember to always “link” it to the “main page” of your “website”), then enter in the “Destination URL” (your website’s landing page). Note that the “Destination URL” can either be the main page or the page inside your main website committed just for selling your product that is available.

The conversion aspect

The moment Google Adwords have directed traffic unto your website, then the rest of the work is all left to you. This means that you should influence the traffic so that it can be converted into sales or supply a summon strong enough that visitors will be compelled to carry out the action that you want.

Keep in mind that the only objective of Google Adwords is to direct the traffic into your site, and nothing more. Never expect sales to happen unless you supply quality and authentic information, services or products and supply all these in attractive, appealing and simple to use configuration or formats.