Category Archives: Paid Advertising

Why Choosing Google Adwords Pay off

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It has been estimated that almost 80 percent of all internet users use the Google network. So it is no wonder that a lot of online advertisers choose to do their promotion using Google adwords. This is a remarkable feat given that Google only started in 1998.

At the time Alta Vista and Yahoo were the heavy weights when it came to the world of search engines. But in such a short span of time, the remarkable Google has established itself as the leading and most widely used search engine in cyberspace.

Choosing the right adwords

How it works is that the ads will appear in the order of the most relevant searches made by the users. This is why Google is so effective. It gives the users what they want, and what they need.

More importantly, for advertisers this means that if their ads place high on the ranking they would pay less for their adwords. If they place low, they would have to pay more. If they do not get clicked at all, they would become inactive in the search engine. This is why it is important for advertisers to choose the right words that internet users would respond to!

Those who choose the Google program have the option of selecting the adwords that will go into their ads. This is essential, since the right choice of words can generate a lot of traffic to the advertiser’s website. This is important, since in the world of online commerce, a lot of traffic means potential earnings! The best thing about this is advertisers only get charged when someone clicks on their links which contains these adwords.

Do your homework

The key to success is that advertisers would have to anticipate the needs of their potential customers. If their keywords pertain to a particular business; it would be best if they would do some research on what areas of their business people would inquire about the most. This way, they would have an idea of what type of possible adwords they would need to incorporate into their ads. This will help peak the interest of their potential customers and make their ads place high on the ranking list.

This way they would not only bring in traffic into their website; but they would also be rewarded by Google by being charged less for the effectiveness of their adwords.

Methods of placing your Google adwords

There are a variety of ways you can advertise your ads on Google. You can go with the exact match of keywords on your search engine. This means that that only ads that will appear on the search engine are those that match the exact words typed in on the search engine by the user.

Another way adwords work is by phrase. If the words in the phrase matches the exact order in which it appears in the ad, the ad will appear in a search engine. The ads don’t have to contain all of the words that are typed in by the users.

Google adwords users also have the option of putting their ads on a broad search category. Any words that are typed into a search engine will yield a result that contain keywords that appear in the ad regardless on the word order.

False advertising

Sometimes it happens that a person chooses keywords and places them in ads whose contents are completely unrelated to the topic of their websites. As a result these don’t receive any hits. It then drops in the ranking. When this happens the person responsible for the ad receives notification on the mail about their poor results. Enabling them to make the changes necessary to make their ad campaigns more effective. If they choose not to act upon this, and their ads continue to yield poor results, then the ads will be suspended.

Other benefits

Placing an ad with Google adwords help you assess the market value of your online business out there in cyberspace. Given that you are provided with statistical data. Since you know how often your ads appear on the search engines, and the number of times anyone clicks on your ads, and so.

Advertisers get an idea of how well their online business is fairing based on this information. Allowing them to run their business websites, and steer it in the right direction according to these statistics.

Those who are looking to find profits through the aid of advertising would benefit tremendously by using Google adwords. Not only do they provide good service, but they are also one of the most sought after networks in cyberspace by those internet users who are looking for great service. This is why most entrepreneurs who are looking to advertise their service or product turn to Google adwords to help them attain advertising success!

What is Google Adwords

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Google adwords are used in ads by those advertisers who want to bring in online consumers to their websites. Whenever an internet user types in a search query, these ads usually appear on the right side of the search result page. The advertisers would then have to pay every time somebody clicks on their ads which contain these adwords.

The advertisers

One of the leading names in search engines is Google. Studies show that over 80 percent of all who use the internet take advantage of the Google network.

Interesting to note that Google only began in 1998. At the time, the search engine world was dominated by big guns such Alta Vista, and Yahoo. But Google, quickly rose in popularity. In such a short amount of time it has now become the leading search engine that is widely used by internet users of all ages. It is no wonder that it is such a great success. Much of its success is attributed to its easy functions and effectiveness.

Why use adwords

Individuals who want to advertise on the internet turn to Google adwords to advertise their website. It is important for advertisers to bring in a lot of traffic into their websites. Especially those who are running an online business. Since a high traffic rate means their website is bringing in a lot of people who potentially might want to do business. This in turn could bring in a lot earnings.

Good adwords is serious business

The internet has revolutionized the way individuals do business. As a result new ways to advertise a product or service have also arisen. That is why a lot of advertisers take their adwords seriously! So much so, that they even participate in online adwords training programs.

There are special training programs online where professionals can learn how to more effectively use adwords. These training programs offer lessons on various aspects of adwords advertising, using text and multimedia as tools for learning.

Most of them cannot be completed with just one session, since these lessons are quite extensive. Individuals can come back to the topics that they haven’t finished later on, at their convenience.

Those who already have some knowledge on adwords can skip some of the topics they already know, and move on to a more advanced set of training.

Words cost money

Each adword that goes into your Google account will be charged against you every time your ad gets a click! So advertisers should really choose their words wisely. They have to make sure that they utilize the use of their adwords, so that they will in turn pay dividends. It is best to write ads that are most relevant to the products that your online business is offering.

Before advertisers should purchase words, it would be best if they do some research ahead of time. Evaluating which words/phrases that will best represent their sites, and most people would respond to is a good way to make sure that their money does not go to waste. This way most of the traffic that goes into their website are targeted traffic. Those who will potentially become customers and bring in the money!

Google rewards you

Adwords in effective ad campaigns will cost advertisers less money! Those who end up high up in the ranking do not have to pay as much. These are websites that generate a lot of traffic.

So what some website owners do is build up a strong following in traffic before they actually spend money on advertising with Google adwords. This way, they won’t have to pay a lot of money. Given that their websites end up high in the ranking list.

The bad news is that those ads that don’t receive much hits, around less than 0.5 percent out of 1000 appearances on a search engine, will be taken out. These ads will then be suspended from being displayed in the search engine.

The owners of these ads will then be given a chance to rework their ads; so then they could be put back into circulation.

Using Google adwords can be extremely advantageous to any websites out there looking to gain some profits. Advertising is extremely important. It lets people know that your business is out there in cyberspace. This is how a business gain customers. That is the reason owners of business websites invest their money on Google adwords. They know that this could just be the right marketing strategy that can make their online business take off!

What Google Adwords Can Contribute to Your Business

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The popularity of the internet has completely changed the way people conduct business. Nowadays, practically anything can be purchased through the internet; from flowers, to toys, to a pair or Levi’s jeans. Cyberspace has become a haven for consumers.

No wonder a lot of entrepreneurs are taking advantage of this opportunity by setting up, or promoting their business online.

One of the most important aspect of online business is advertising. This can make or break an online business. No wonder so many people who are conducting businesses online spend a numerous amount of money on their advertising campaigns.

One of the most effective ways to advertise a business online is through Google adwords. Approximately 80 percent of all internet users use the Google network.

It is one of the most extensively used search engines today. Advertising through Google brings in a lot of traffic.

In cyberspace traffic can only be good for business. Since this means that there is a lot of money that could potentially be made from online consumers.

Advantages of Google adwords

– The great thing about Google adwords is that it is an easy and convenient way of placing ads. Once a website owner has established an ad, that person can start creating and running their ads right away. Plus, advertisers only have to pay when somebody clicks on their ads.

– Advertisers can set a limit on the amount of money they spend each day for their adwords. Once they have reached their set amount for the day, they have the choice to put a stop to the running of their ads for the day. This is especially useful for those new and up and coming businesses who are operating on a budget.

– Advertisers can edit their campaign ads anytime. All they have to do is inform Google to suspend running their ads while they are making improvements.

Target marketing

Advertising on Google adwords has become an extremely effective marketing strategy, because it reaches a target market. Those who are online and using their search engines to look for a specific product or service know exactly what they are looking for. That is why those who are running ads will most likely get hits from people who are looking to do business.

This is why it has become important for advertisers to achieve a higher ranking; so that the links to their websites can become more visible to potential customers.

Overtime, advertisers will learn to assess which keywords perform most effectively. This will enable them to make the most out of their money. By being able to utilize their methods, and usage of these keywords in their ads.

Since Google advertisers only have to pay when an ad get clicked. It would be best that they write ads that clearly describe the type of business they are offering. This way they would attract the internet users who are looking to transact with the type of business they are offering.

The Customers have landed

One of the things that business website owners who advertise through ad campaigns need to work on is the landing page of their website. It is one thing to bring in traffic to your site, another thing to actually interest people into buying your service or product. Make sure that the first page people will see when they arrive at your website is comprehensive and informative.

Also, useful information about the product or service is crucial. Basically, all the information that a person who might be interested in buying from your website needs to know should be included in your site.

Business website owners have to make sure that their sites are user-friendly. Potential customers who find themselves in a website that is too difficult to navigate will not waste their time trying to figure out how things work.

They will simply leave your website, and move on to another site that offers them what they want. This is especially detrimental to business since competition is tight in cyberspace. So website owners should not give their customers away to the competition by driving them away because of a disorderly website!

Those who are thinking of running an online business will find that it is a strong and competitive market out there. This is why they have to do everything they can to attract online consumers. One of the best way they can do this is by placing ads through Google adwords. The right ad campaign can work wonders for an online business!

Understanding Google Adwords

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Adwords is coined from the phrase ‘advertising keyword’. Search engines such as Google, Yahoo, Alta Vista and many others use the accessibility of the Internet to provide companies with a medium by which they can advertise to a specific target market.

Google adwords give companies a cheap yet effective way to advertise the products and services that they offer. One advantage is that, instead of making it a “hit or miss” campaign, this advertising strategy actually targets a specific audience.

Take the following as an example. Jeff, an 11-year-old student in the United States, is surfing the Internet for related articles about a science project so he would go to

Upon typing in the keyword ‘science project’ and pressing Enter, Jeff would see a list of search results on the left side. On the other side. he would see a list of ‘sponsored links’ which are related to the topic that he is researching about.

The sponsored links are actually the adwords which are offered by Google, and if you are an advertiser and you get this service from them, then you would have to pay Google based on the number of clicks that the link gets.

Once Jeff sees a particular link that he is interested in, it will lead him to a company’s web site. The beauty of the Internet is instant access.

Once Jeff finds out a particular web site where there are a lot of helpful hints, links, and articles that can be useful for his school assignment, then he can easily give out the web site to his friends.

This would create more hits to your web site, increase traffic, create more leads and finally result to more sales.

The benefits of Google Adwords to Advertisers

With adwords in a search engine such as Google, you can enjoy the following benefits:

1. you can control your company’s advertising costs by having a set budget

2. you can create your own advertising campaign and advertising content

3. you can monitor and control traffic

4. test campaigns can be conducted to determine whether an advertising strategy works or not

5. Google adwords appear on a different side of the screen so the users would know that the link is paid for

6. you can target a specific market with Google adwords

The rule of thumb is, a higher payment for an adword would put your link in a higher position on the link.

However, you still need to view things from Google’s perspective. Google would want to profit from your company’s advertising campaign.

If a particular sponsored link does not live up to Gooogle’s expectations and do not gather enough numbers, then the link can be eliminated. Take a look at the guidelines set by Google to make their adwords work to your benefit.

‘How to Create Google Adwords and Make them Work for your Company’

The first step is to open a Google adword account. Beforehand, you should have a specific target market and it is very important to consider the following factors: age group, social class and gender of your target market, as well as the language and target country.

Make sure that your product is geared towards the region where your products and services are offered.

Also, it is important to set a budget range for a Google adword campaign. Selecting keywords is quite crucial as this would determine the results of your advertising campaign.

Have a clear understanding of the guidelines set by Google about adwords. Make sure that you bid a good enough amount so that your link will be at least on the top three position once a user types in the keyword.

Once you have enticed Internet users to visit your web site, your job does not stop there. You should have a very systematic web server log. You might have thousands of visitors but how may of them would actually stay and lead to sales if they leave your site immediately?

Use every click to your advantage and make sure that your web site is designed in such a way that nobody leaves without getting at least a lead, if not a downright or absolute sale.

Finally, you should learn how to use the tracking tools offered by Google to have a better idea about the keywords that work. Once you have an idea of which keywords work for your target market, then you can revise your advertising campaign to get better results.

Google adwords is a very effective, easy and affordable way to advertise the products and services that your company offers and you should learn how to make their guidelines work to your advantage, to increase your sales and benefit your company.

Tips to Succeed in Google Adwords

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Each year, more and more companies use an adword campaign as their main medium when it comes to advertising over the Internet.

An adword campaign is an easy, cheap yet effective way to market a company’s products and services.

At the same time, it offers better results as the campaign is geared towards keyword density while aiming directly for a specific market.

With regular print and broadcast advertising, you have to think of ways for the ad to directly hit your target market.

With an adwords campaign, you do not have to spend much effort since the medium itself is hitting your audience right where you want them to be hit: which is by clicking on a direct link to your web site once a keyword is typed into a search engine.

With popular search engines such as Google offering a fairly reasonable amount for keyword hits, both small and big companies are turning to adword campaigns for their advertising needs.

The problem is, since adword campaigning has gained popularity, there lies a challenge to bid for the top spot.

The competition has become fierce when it comes to emerging on the top three positions on the list once a keyword is entered.

Unless you want to be at the end of a search list, you need to come up with a straightforward and effective Google adword campaign.

At the end of the day, you would want to see the results of the adword campaign so here are some helpful tips on how you can emerge victorious against these challenges:

1. Create a Google adwords campaign and use it effectively.

Offering adword campaign services is Google’s main cup of tea, and they will profit from you whether your company earns from these campaigns or not.

You would not want to just give your money to Google without gaining any results so the key here is to use the tools that they offer to your advantage.

Once a web surfer types in a keyword on Google and clicks Search, there are ‘Sponsored Links’ displayed and with each click, the advertiser needs to pay Google.

If you are an advertiser and you decide to use Google’s adword campaign, study their guidelines and use the tracking tools that they offer to know which keywords get the most hits or matches.

Then, you can revise your campaign so that it will be more applicable to address a specific market.

2. Use the tools to target your audience.

Setting up an account in Google adwords would require you to key in the languages and location that you prefer.

This is very important because if you do not set this up properly, then your products and services might be offered to a region or country wherein you do in not currently operate.

Thus, you would gain you more advertising costs which would not yield any results if you are not properly addressing your target market.

If you have clients in a bilingual region or if you operate in another country, choose the languages used in that location.

This Google feature gives you more control when it comes to targeting a specific audience.

3. Compose and design your ad.

In creating your adwords campaign, make sure that you have a clear understanding of Google’s guidelines. You would like users to click on your ad if they find it interesting enough.

Of course, your web site will only be linked to related keywords so it is vital to focus on that as well.

When composing an ad, make it brief, informative and attention-grabbing all at the same time.

Bear in mind that it does not necessarily mean that once a visitor goes to your web site, they will stay there for a long time.

Your web site should be designed to convince people to take advantage of the products and services that you offer before they leave.

Otherwise, you would have a lot of hits on your web site but end up with a lot of misses on marketing and sales opportunities.

4. Choose the correct keyword.

This is one of the most difficult parts when it comes to the adword campaign process.

Use all the resources that you have to come up with the keywords that will lead to a hit on your web site. Use lay man’s terms as much as possible.

Put yourself in the shoes of a student or a housewife surfing the Internet. Unless the user is really tech-savvy, then he or she will just use everyday words and avoid technical terms. Google features a tool where keyword suggestions are offered.

Vary your keywords from time to time as you learn which ones yield the most hits. This would also give you more results because users may enter keywords differently even when they are searching for the same topics.

By coming up with a gameplan on how you can use Google adwords to spice up your advertising campaign, then you would most likely be on top of the list once Internet users key in a word which is related to the products and services that you offer.

This would yield more profit for you and your company, without having to dole out millions in advertising campaigns through other mediums.