Category Archives: Internet Marketing

Link Building Campaign

Published / by Sir Timan / Leave a Comment
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How to Prepare for Your Link Building Campaign

So you’ve learned about the power of incoming links to boost your website visibility and now you want to start a link building campaign.

First, let’s just point out two different keys in link building. Link popularity is the measure of inbound links to your web site. Link analysis examins which sites are linking to you and the text of the link itself.

While building links may be cumbersome and time-consuming, the good news is that there are really many ways to go about doing it. The most important factor to tackle before you even start is the quality of your site. Make sure that your site looks professional and offers valuable information. It should also be user-friendly and easy to navigate. Make sure that you validate your HTML code and check to make sure that all of your site’s links are working. To do this, you can use one of the many tools that are available online. Why do you need to do this? First of all because any owner of a quality site that wants to link to yours will check to make sure your links are working. They will not want to link to a site that has broken links. Secondly, directories will not accept sites that have broken links or errors. If you’re going to be submitting your site to the directories, which you should be doing, you will need to have your links all up and running.

Here’s a crucial concept that many people leave out in their link building campaign. Budgeting your time. If you haven’t already budgeted out how much time you will spend on your link building activities, then do that now. If you don’t allot time to do this, it will not get done. The process of link building takes time. You start out very slowly and start increasing gradually. Over time, you can build up more links than you ever thought possible. Along these same lines, it helps to set some short-term, long-term and mid-term goals. When you first start out, a realistic goal would just be to get one link. This takes time. Once you’ve done that, set a goal for how many you want to get in a week or month. Next, you can have a good idea of how many you would like to have a year from your link building effort start date. And always remember to be patient–this takes time. You also want to make sure that you track your progress and stay organized so you know who is linking to you and who isn’t. . .and who you’ve already asked to link to you and who you haven’t. Don’t be discouraged by a lot of “no”s in the beginning when you ask a company to link to you. This is just par for the course.

Finally, work on internal link building. The structure of your internal links plays into how well your link building campaign will do overall.

Link Building Blog

Published / by Sir Timan / Leave a Comment
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How to Obtain a Link building Blog?

Do you have a link building blog? If not, this is a good time to start putting together a strategy that will get you consistent incoming links to your blog. Incoming links and internal links are extremely important when it comes to getting your site ranked highly in the search engines so it’s something that you’re going to have to dedicate some time (and possibly money) towards.

There are many ways to get incoming links to your blog. I will mention some of the most important in this article.

Trading blogrolls (lists of links on your blog that lead to other blogs) is one method that people use to get others to link to their site. It’s sort of a “you-scratch-my-back-I’ll-scratch-yours” concept. There are mixed fellings on using this for a couple of reasons. some people use the blogroll to link to other sites that they feel are valuable for thier visitors. Others mainly use them just to include the link and then to have their link on the other person’s blog. This has the potential to become a political nightmare. You need to keep track of who you are allowing in your blogroll and if their blogs maintain a professional and informative status. If you drop anyone from your blogroll, you can rile some people up. On the other hand, you can gain many links fairly quickly with this strategy. It might be something worth trying out in your earlier blog days and then you can decide later on if it’s working for you.

Participating in forums is a great way to get people to link to you. Just include your url in your signature when you make a comment or ask a question. Similarly, using your url in your email strategy can increase exposure to your site and increased exposure means increased potential for a link building blog.

Submiting articles is a sure-fire tried and true method for getting lots of links to your blog. But this one does take time. If you are an average (or better than average) writer and you have the time to decicate to writing articles consistently and submitting them consistently, this is a great way to gain status and links. Here you just have to make sure that you don’t submit duplicate content. Many article directories can help you change various phrases within your content so that you can submit many different articles with different keywords instead of just the one original article that you’ve created.

A similar sort of concept involves you writing as a guest on other blogs. Just sign-up as a guest blogger for a professional, authoritative blog and you will see more and more people linking back to your blog.
Publishing videos on YouTube and then linking them back to your blog in your video description is a great way to get more traffic and more incoming links to your blog. Plus, it puts a little fun as go down the road towards obtaining a link building blog!

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Link Building Basics

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Why You Need To Know Link Building Basics

If you have any sort of business online, you need to understand link building basics. First of all, you must accept the fact that, yes, you are going to need to get incoming links to your web content (whether it’s a blog or website) in order for you to start getting pure web search traffic. Here are some ways to get links to your site.

Article submission is one very effective method. If you can create a quality article that’s approximately 500 words long and submit it to the many article directories, you will be getting lots of inbound links before long. The key word is “quality” – the better the article, the more valuable it is to your audience, the more this will work for you.

Directory Submission is another one of the easier link building basics. There are more link directories online than you can possibly imagine. All you have to do is find the most popular ones and submit your site. Some are free and some will charge a fee. If you do pay a fee, make sure that the site has a high google ranking and gets a good deal of traffic.

Try social bookmarking. Using the social bookmarking sites StumbleUpon, Digg and Technorati (there are hundreds more to choose from) is a great way to get links to your site. Just register and submit your site or articles for people to bookmark. This gains you more popularity and more links.

Another method is to use offline advertising. With more and more people becoming “net saavy” and, more specifically, “net business saavy”, you can start to stand out by focusing on the world that’s offline. Go to conferences or conventions in your industry and hand out your business cards. Once you start building relationships with people in person, it’s much easier for you to get them to see what you’re up to on the Interntet. You can take this one step further and interview some people who are key in your industry. If you can manage to get a hold of someone who is an expert and who is not usually very public with his/her answers, you’ve hit the jackpot.

Giving away stuff is another way to get people to link to your site. Hold a contest to get the interest of others or, even better, build an online tool collection of the sorts of instruments that people need. An example of this is a mortgage calculator. . .you get the idea. You can come up with your own ebook and offer it for free in exchange for feedback about your site. You can offer free samples of a product that you sell or promote. Again, there are lots of ways to shape this concept to fit your business and site.

Hopefully you’ll start to use some of these link building basics to gain more incoming links to your web content.

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Link Building 101

Published / by Sir Timan / Leave a Comment
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Link Building 101 – The Basics on Building Links

Consider this your Link Building 101 article about what link building is and the basics on how to do it. When it comes to SEO (Search Engine Optimization), obtaining incoming links still plays one of the most important roles. Links from other sites to your site(s) represent one way for the search engines to determine that your information is reputable and trustworthy. If others are linking to your site, then it must be good, right?

So, how can you build good links to your own site? There are literally hundreds of ways to do this. But it all starts with quality. Whatever information or services you are offering on your website must be valuable to visitors. This will insure that you gain links organically because of your great content as you use other techniques to push the linking along a little bit. And quality includes being grammatically correct as well. One of the easiest ways to diminish your credibility is to fill up your site with spelling, punctuation and grammar errors. If you aren’t all that brushed up on your grammar, get the help of someone who is.

Make your site personal if it fits the look and feel you want to acheive. Most people like to know who they are dealing with, even if it’s on the web. It helps to put a picture and a relatively descriptive “About” or “Bio” page in your content.

Write some content with specific numbers in the titles like “10 quick ways to. . .”, “20 tips on . . .”. People love this kind of information and lists like these are great resources to link to from other types of articles.

Make a list of experts in your field. If you create a list and explanation along with each one, these people might actually link over to you from their well-establshed sites.

Use Pay Per Click (PPC) advertising. This is great way to get very targeted links to your site. You choose what you want them to be because you choose the keywords that you are advertising.

Another tried and trued method of link building 101 is to submit your site to the web directories that allow free submissions. Of course you can submit your site to paid directories as well but again, you need to make sure that they are of high quality and updated.

And here are some of the easiest ways to get links to your website. Ask and answer questions on Yahoo Answers or Google Groups or post a free ad on Craigslist. Your comment will link to your website or blog. These are all free and all fairly quick and easy.

Be social. By commenting on other people’s blogs or websites, you get more attention drawn to your own.

One of the main things to avoid when building your links is spam. Don’t be over-promotional or over-self-centered in any of your strategies. This will only backfire.

Hopefully this Link Building 101 has served you as an introduction to getting more links to your site.

Keyword Submit – Targeted Keywords Will Do It

Published / by Sir Timan / Leave a Comment
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For article marketing there are basically two steps, find a keyword, submit after writing the article. Finding the keywords is the real challenge. You want to focus on keywords that have a decent number of monthly searches but not too much competition.

Hint, stay away from the keywords that have hundreds of thousands of monthly searches. These keywords will be guaranteed to have high competition ( if they don’t it means that the niche they are in isn’t a profitable niche and you wouldn’t want to be in that niche anyway).

You’ll notice that I glazed over the whole writing of the article. Why? Because, as long as you are writing your article around a certain keyword phrase, make sure that the spelling and grammar are acceptable and offer some valuable information, the writing will pretty much take care of itself. Having a keyword phrase that you are writing your article around is like having a blue print, it’s pretty easy to follow.

If you don’t want to write, hire someone to do it for you. Make sure that you don’t overpay, though. Most of the time a well written, 500 word article shouldn’t cost you more than $5 -$10. If your article is on a highly technical subject where your writer has to do a lot of research it will cost more, but for fairly general articles that is a good rule of thumb.

Keyword research really is the first step to having a money making article. If you don’t target the right keywords your article either won’t get a very good ranking in the search engines or it won’t have enough searches monthly to make it profitable. Either way, it’s not good.

There is kind of an art to finding the right balance between a decent number of monthly searches and not a lot of competition. Generally I advise people to shoot for at least 1,500 searches a month and competition of less than 20,000. These numbers aren’t written in stone and it can vary from one niche to another. Find the parameters that work best for your niche, but when you’re just starting out, these guidelines are a good place to start.

OK, now that you’ve got your keywords picked out and your article written, it’s time to submit it. Many people get freaked out at this point. They feel like they’ll get a lot of rejection letters and that their article won’t get published. Actually, if you write a well written, informative article and you follow all the terms of service requirements, your article will get published.

There are probably hundreds of online article directories where you can submit your original article to for publication. One of the most highly regarded is EzineArticles.com. This directory is almost always at the top of everyone’s list when it comes to quality article directories. For article marketing, the strength of the article directory is very important since you’ll basically be riding on that reputation.

So, even though someone will have to actually write an article, there are still two basic steps to online article marketing, finding a good keyword, submit to your writer or you write the article. Do it right and you’ll be amazed at the results you can get.